Recognised.
Consistent.
Trusted.
Branding design
A great deck is the start of your brand, not the whole of it.
Branding design that keeps you recognisable everywhere, not just on your best slides.
Most people find me for a presentation. But a deck doesn’t exist on its own, it sits inside everything else your brand puts out, and the moment your slides look sharper than your website, your one-pagers or your social, the inconsistency shows and quietly costs you trust.
That’s where branding design comes in. I help make your brand recognisable and consistent across every touchpoint, so a client meets the same considered version of you whether they’re watching a pitch, reading a brand deck or landing on your site. I’m a designer, so this is about giving your identity a clear, usable visual language, not handing you a logo and a PDF of rules nobody follows.
You work with me directly, and if you’re trying to stand out in a crowded market, getting that consistency right is often what separates the brands that look established from the ones that look improvised.
Case Study
MacDougall.bio wanted to radically change their brand experience to differentiate themselves and attract new business.
I created a new visual identity and, with a branding specialist alongside me, built it into a full visual language, one that could be applied and stay recognisable across every channel, so MacDougall reached the right audience consistently. “MacDougall works in a fast-moving industry, and the brand needed to move with it, flexible enough to flex to where the business was heading without losing what made it recognisable.”
We assigned a purposeful shape to each key stage of MacDougall’s process
Strategic Positioning
The circular shape conveys strength and continuity in its outer path. It speaks to anchoring a strong foundation built on communication and conversation.
Development & execution of a bespoke comms plan
A forward facing arrow represents the movement and transformation in this area.
Unique results that reach clients’ goals
This shape resembles a destination-pin, that conveys the end-goals or our clients.
1. Develop a visual language
2. Speaking the language.
3. A complete vocabulary
Summarised brief.
Reflecting on changes within the business and industry, MacDougall established it was time to regroup. It wanted to differentiate itself from its competitors, increase brand recognition and strengthen its business growth.
MacDougall is a strategic communications agency for clients dedicated to delivering new innovations that improve human health.
Being a strategic comms agency filled with incredible talent, they redefined their purpose, mission, vision and values so they could market exactly who they were now.
Working from the insight into their audience, competitors, tone and brand personality, I led the work to build a visual identity around a new agency voice that isn’t afraid to challenge.
It is bold, attention-grabbing and moves markets.
Client feedback.
As part of an internal repositioning exercise, MacDougall called on Depicts to manage and adapt our visual brand identity. Dan and his team were great to work with and pushed our brand into new places we hadn’t gone previously and wouldn’t have without their direction.
They took the time to really understand our business, our audiences, and the nuances of our industry and worked with us to create visuals that stood out from the competition, while clearly and succinctly getting our message across.
They were a delight to work with during the discovery process, pushing our brand into its next phase, while easily taking feedback and incorporating the changes into our materials.
The end result is something the entire team is incredibly proud of and is excited to showcase externally.
This is the second time I’ve worked with Depicts and would recommend them to anyone who is looking to develop clean, on-trend, engaging visuals to support their overarching brand story.
Bespoke presentations , from clear financial data to genuinely striking graphics.
Bespoke presentation design services, across just about every kind of deck there is.
Explore our custom branding design work examples
Have a look through the range of styles in my branding and presentation work. Most of my actual client work is under NDA, so these are here to show what’s possible, and to give you something to point at when you know the look you’re after but not quite how to describe it.
